"“Rebuilding an omni-channel strategy with a big role for personal branding”"
Christine le Duc has been the erotic brand in the Netherlands for over 50 years. CEO Audrey van Ham has a mission for the whole of the Netherlands to have a happier sexlife and will explain how the brand has been rebuilt to be future proof in an omni-channel market. In this strategy, personal branding plays a big role. Audrey will provide insights in what it’s like to be the face of the company and how she uses this to build the brand.