Frank van Rooijen

Creative Director Europe at MediaMonks

"You're nothing but a swipe on someone's timeline"

Advertising at its best reflects culture, becomes culture and moves it along. Sadly, most brands force-feed people with a continuous stream of uninspired, shitty content. One could even say that luxury, in this day and age, is a brand that leaves you alone. So how can brands change? The answer is creativity; the most powerful human tool that separates us from robots. Let’s use it.