"Leadership in a macho country during an economic crisis"
During the past crisis years in Brazil Jelena was managing director of an important growth business of AkzoNobel. Her management team consisted of 9 Brazilians with very strong culture. How do you lead business turnaround in economic crisis? How do you lead organizational transformation in a country that is not your own, has a strong social and macho orientated culture? How does female “gringa” leader fits in this all? Jelena gives insights behind the scenes and inspiration for all of us to learn.