Valérie Hoeks

Sinologist & Managing Director China Inroads

"How the Chinese perspective influences a level playing field"

Seasoned sinologist Valérie Hoeks provides out-of-the-box strategic advice to companies at a crossroads with their Chinese partners. In her work, Valérie experiences that the underlying issue to most challenges in cooperation with Chinese, is the fact that we seem unable to consider the Chinese perspective. In her Story, Valérie will give you a short insight in that Chinese perspective and opens opportunities to look at cooperation in a new, refreshing way.