Walter Faaij

Corporate anthropologist at Green Culture Lab

"“Sustainability is not about technology”"

Science tells us the world is heating rapidly, biodiversity is rapidly declining and our way of living is threatened. We need to change. The technology is there and the business case is easy: without a planet there’s no need for an economy. Yet we’re changing too slow. To build a sustainable society, we need to rethink our values, our beliefs and the default choices the system makes for us. We need a mindshift and a culture change. We need to rewrite the unwritten rules of culture.